The Project
To help Farmasiet, a top online pharmacy brand in Norway, grow digitally by launching an app. This involves efficient delivery management and expanding beyond healthcare products to include a full prescription pharmacy service.

Roles
We were a team of two a designers.

Namrata Kulkarni
UX Researcher and UI Designer

Tools

Project duration
4 weeks

Timeplan

Problem statement
Increase customer loyalty through excellent service, competitive pricing, and fast delivery.
Farmasiet aims to build customer trust by being a reputable provider of prescription medicine. They also want to increase customer loyalty through excellent service, competitive pricing, and fast delivery.

Research objectives

1

Discover a user’s motivations behind visiting Farmasiet’s app

2

Understand how users landing on their app can get the right local advice and assistance

3

Learn about any pain points users are encountering during the process when visiting their app and identify what improvements we can make to encourage them to use the app regularly

Business objectives

1

To increase user retention rate by making navigation easy even for the elderly

2

To increase user satisfaction rate by providing competitive pricing

3

To increase the inflow of users (specially customers who needs prescribed medicine) Understand competitors

4

Understand competitors

Research/Analysis
We followed a user-centred design approach to ensure that our app was designed with the needs and preferences of our target audience in mind.

Target audience

User interviews

Edvard Berg

67 years, Works at Rema1000, Oslo

Finding implementation
Overview
Through our research process we have learned and discovered that

● Make delivery convenient and cost effective
● Seem-less usage across (both in app and on website)
● Visibility and Transparency (leading to more awareness of Farmasiet as an e-pharmacy and transparency that can lead to  establishment of
user's confidence, specially while ordering prescription drugs).

So, these insights led us to draw our personas.

Wireframe(Lo-fi/Sketching)/Prototype

User interface

Avalibility
Calculate remaining prescription medicine refills once they have purchased a certain quantity

Visibility of System status
A delivery tracker so that users know when he will be receiving his medicines

Recognition rather than Recall
Order history to help reorder their regularly bought things, just on a click

Concept of the scarcity
Keep users engaged by sending notifications

Take away
Our UX research case study led us to discover that personalized apps are more engaging for users, leading to higher usage rates and brand loyalty. We designed an app that prioritizes brand loyalty, content-first design, and seamless flow with our existing infrastructure to open up a new front in the market and benefit us commercially. We learned that prioritizing the user experience is crucial for success in any market and plan to continue gathering feedback to make improvements to the app.